Hire a call center to get in touch with individuals who were members of your gym in the past. In the world of health club advertising you have to be aggressive, any chance of gaining new clients has to be taken advantage of at all times. One of the biggest untapped markets of gym clients is the member who has stopped coming to gym. Thousands of people are likely to join your gym and then stop attending a short time later because of their busy schedules and the lack of motivations. Many times a simple phone call can serve as the spark they need to get them motivated again. If you are not trying to make new contact with old clients, you are missing a huge slice of the potential client pie.
- Hire a company to make you boring old website stand out from the masses. gymmarketinggurus.com is dedicated to the design and implementation of websites for gyms and fitness centers. The Gurus will be able to make a reality what you and your team wants to express online about your gym and they will do it in a way which they know will catch the customer’s eye. Thousands of gyms have already hired companies like the Gurus to get their websites into decent shape, don’t be left out of this movement and be stuck with a drab and amateur site.
- Show ads for your gym at the gym. The time while people are working out is as good as any to tell them about the latest offers coming up in your fitness center. You can make announcements over the house sound system or record mini commercials if you have closed circuit TV. Take advantage of the time to offer people reduced rates if they bring in friends or family and get them signed up at the gym. Even if you do not succeed in getting new customers, it is still a tremendous tool to help you keep your old customers.
- Give open workshops for fitness training. At least once a month, open the doors of your gym and invite the general public in to experience a free workout instruction session or healthy living seminar. These types of events draw in huge numbers of people from all over the community and people are often times so happy with their experience at the workshops that they decide to join your location. Either way the coin falls, it is a great way for you to get fresh faces in the fitness center and an excellent tool for your public relations.
- Turn health club marketing into a fun competition between people on your sales staff. By offering a vacation package or paid day off you can really get your sales team motivated to get out there and get people signed up for the gym. Even people, who work under commission generally, still tend to show a very positive response to these types of special initiative programs. The result will be more clients for your gym and a more entertaining work place for your staff.