If you are looking to increase traffic into your store and have those that do come in spend more money, consider revamping your retail display design. How your store is laid out and how merchandise is exhibited has an impact on how much is bought. It has been shown through several studies that in store advertising and displays have more of an influence than any other means of marketing and advertising.
When consumers of all ages were questioned, it was found that up to 82% of purchases were decided on in the store. In addition, 34% of those that were involved in one particular study said they do not use any type of list when they shop and 47% of respondents said they use a mental list. Even when shoppers had a physical list, only 18% of purchases were preplanned. This leaves a ton of opportunity for stores to influence consumers into making additional purchases.
One way to encourage shoppers to buy more merchandise is through product displays. For one thing, the displays should be along the paths that are most taken by shoppers. These exhibits should also be at eye level. They should be neat and organized as clutter is not appealing. In addition, displays should have signage that lets shoppers know of new or improved products that are on display as well as items that are on sale. Another aspect of retail display design is that it should be viewable from many different angles. It should scream “Buy me,” without saying a word. Displays at either end of an aisle did better than those that were placed in the middle of rows of merchandise.
Another thing to consider when displaying merchandise is its colors. The colors on display should be coordinated and should draw the eyes of consumers to it. Placing items that go together on display together will enable shoppers to see how it all works in conjunction and then purchase all of the items together. An example of this would be shower curtains and the coordinating bath rugs.
The store should be up on what is currently trending and use those items in their retail display design. Offering samples and demonstrations on how products work is another good way to catch consumers’ attention and get them to purchase things they may not have thought they needed or even knew existed before they entered the store. Of course, they will need all of the attachments and extras that go along with their new purchase.
The use of technology should not be discounted. Shoppers tend to be more drawn to digital signs than those of the non-digital type. In addition, consumers also like interactive touch screens, videos, and slideshows as these can be effective in educating shoppers about products. Using enhanced sound technology is also an effective method of getting people to notice and interact with a product. If shoppers hear the sounds of a product like a movie or video game, they may be drawn to find out where it is coming from and then purchase the product on display.