Unbreaded Acquired by Kraft Foods, Inc. – Introducing Untossed [April Fools!]

By: Ben Kessler, posted Apr 1, 2010 at 8:00 am

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It’s been just over a year since Jeff Vogel and I launched Unbreaded. We’ve put a lot of hard work into the site, reviewing some of the best sandwiches in Philadelphia, Chicago, and NYC, and have built a brand that is easily identifiable by sandwich lovers everywhere.

So it is with great excitement that I announce that Unbreaded has been acquired by Kraft Foods! Why? Dedicated to bringing delicious, high quality products to people across the globe, Kraft is making an effort to build a community for consumers. A place where they can connect with other foodies, stay at home mom’s, and the millions of other people who buy Kraft products every day.

Our readers will be happy to know that the entire Unbreaded staff will be staying on full time but, there will be some exciting changes taking place immediately. To align ourselves with the Kraft brand and their focus and investment in making America healthier, Unbreaded will now and forever be rebranded as Untossed. Our focus will shift from carbohydrate-laden sandwiches to the craft of  fine salads. We’ll be on the scene with the nations’ greatest chefs as they toss fresh, and delicious salads every day.

- Ben Kessler, Editor in Chief





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  • http://randomsarah.com sarahcooley

    well done sir! I tip my hat to your April Fool's

  • http://twitter.com/mikeyil Mikey

    Yay! Let's have a money and salad dressing fight later!!

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