When an average person is looking for a certain type of business, they no longer turn to the yellow pages. They do not drive around aimlessly until they find what they are looking for, and they rarely ever seek out a neighbor or friend to ask them. No, when an average person is seeking out a certain type of business, they turn to the internet. More than 80% of average Americans are using the internet as their primary source of information as opposed to any other available source. So if you are not taking advantage of the digital marketing opportunities that are available to you and your business right now, then you are leaving money on the table.
It does not matter what size of business that you are running, whether it is a small town carpentry business or a national organization, you can always increase your client base or your orders with the help of digital marketing. The world of digital marketing is complex, which is why it is important to utilize the services of an expert in the digital marketing world. This professional can help you determine what percentage of your marketing budget you want to put in to your digital marketing strategy, and then they can parse out the different types of marketing and put your business strategies into place in the areas where you are going to get the best results for your dollars.
The first and most important step in creating a digital marketing campaign that is going to show results is to have a web developer create a professional web page for your company. Having an amateur web page is like running your business out of your garage. You may get some business, but you will not attract a lot of new buyers. The people that do see your business may be wary of working with you because they do not trust the professionalism of your work. Everyone is afraid of losing money through an internet scam, so if a company has a web page that does not look completely professional, then many people are going to click away from your page before they ever have the chance to even consider doing business with you. That is why a functional and sleek website is recommended for any person that is interesting in gaining more clients.
The next step is developing a digital marketing strategy is to decide where you will get the most bang for your buck. SEO and pay per click strategites are typicaly both effective in driving business to a website, but they each have their own set of benefits and downfalls. Pay per click is a great method for driving business your way if you need businesses yesterday and you do not have time to wait for a long term strategy to kick in, whereas SEO marketing might be a strategy that takes a little more time to implement, but it is more affordable and it can drive more clients your way in the long run.