Breaking news wire, place to catch up with your friends, celebrity tracker, whatever you might call it, Twitter’s user base and mainstream popularity is exploding. Some people have ragged on the microblogging service, questioning its longevity and overall usefulness due to an overload of mundane tweets about users’ lives. On the flip side, businesses are making good use of Twitter by creating a personality for their brands and connecting with new customers they would have never reached before.

Street vendors have become particularly enamored with the usefulness of Twitter because of its cost: free. CNET News interviewed the incredibly popular Dessert Truck (@dessertruck) in New York as well as Kogi BBQ (@kogibbq) in Los Angeles about the great reception they’ve received from customers who found them on Twitter. The mobile eateries have found many uses of the service including broadcasting menu changes, promotions and their exact location which sometimes changes several times a day. Serious Eats has compiled a national list of street vendors with Twitter accounts. Also, check out Philadelphia restaurants that tweet on MealTicket.

AdAge finds proof in Twitter’s return on investment through the eyes of Naked Pizza (@nakedpizza) a healthy-minded shop in New Orleans. Co-founder Jeff Leach has found that it is indeed possible to convert Twitter followers into paying, repeat customers. Twitter is also easy; for business owners who aren’t necessarily Internet-savvy the user experience is much more natural than blogs and other social networks. The article also provides tips about engaging in conversation and taking full advantage of what they call Twitter’s biggest strength – immediacy.

Unbreaded does indeed have a Twitter account (@unbreaded) and we have found it to be a great way to connect with our readers on a more personal level. Sure we love comments on the posts, but Twitter is a great way to share what sandwiches you’re eating on the go, send us tips, suggestions and more. We’ll also use Twitter to share interesting stories we find on the web that won’t necessarily make it here on the blog. Be sure to follow us to get the full Unbreaded experience.