Recently the marijuana industry has seen quite the boom. The “Green Rush” as some people call it is the result of the legalization of medical cannabis and its products in a few states and even the use of recreational marijuana in a couple in the United States. The boom of the marijuana industry has prompted many businesses and dispensaries to pop up making good use of the high demand of cannabis and marijuana products. Because of this, the government in the states has to set certain rules and regulations regarding the production and distribution of marijuana. These regulations can vary depending on the state.
Part of the rules and regulations which encompasses all the states where marijuana has been legalized be it recreational or medical is to use proper product packaging called Cannabis Packaging. The packaging itself has to be made of good quality material and must conform to the standards of the local government.
The usual approach of marijuana dispensaries is to sell their products in small canisters or vials made of plastic. You may find that ordering a few grams comes in more than one container which could easily fit in one. This is because there are some states that only allow a small amount inside a certain sized container which has to be air tight. This type of packaging is quite plain which some dispensaries and businesses can get away with but there are those who are taking it up a notch.
Some marijuana dispensaries are giving more attention to the way they package their products. This has given the way to the rise of Custom Cannabis Packaging. So as the name implies, this type of cannabis packaging is custom made to the businesses or the marijuana dispensary instead of making use of plain vials and canisters which is the common type of cannabis packaging right now in the marijuana industry.
So the question is, why custom cannabis packaging? What is the purpose of putting more money into something that will just be undone and possibly thrown into the trash? Well it’s all about marketing, being able to brand the business or the marijuana dispensary on their product packaging. Other businesses outside the marijuana industry have utilized their product packaging in the same way and it seems to have given good results.
When looking into their Custom Cannabis Packaging, businesses and dispensaries aim to be able to make their product look as good as possible. This involves proper design of the packaging incorporating the right color schemes and making use of textures and fonts than can get someone’s attention. Another thing that is utilized is a technique called point of display. This works to the advantage by marketing the marijuana business and dispensary. It is achieved by incorporating as much of their brand as possible into the packaging as well as being able to deliver the right message to current and potential customers.
You can conclude that custom cannabis packaging is a good investing during the start of business. However, once you have established good reputation and have regulars, you can halt the usage of custom packaging.