When news surfaced about the Cheesesteak Pretzel, there was really no doubt we had to cover it. This is a Philadelphia-based sandwich blog after all, and a sandwich-like creation capturing and combining the essence of two of Philly’s most iconic foods is a completely undeniable force. The Cheesesteak Pretzel is the creation of the Philly (Soft) Pretzel Factory (PPF). A franchised company that began with humble beginnings in Northeast Philadelphia just 12 years ago, but today has well over 100 stores that stretch the length of the east coast from upper New York down to Georgia.

I met with Marty Ferrill, VP of Operations at the corporate headquarters in Mayfair and he gave me a bit of insight to the company’s origins and its owners Dan DiZio and Len Lehman. DiZio and Lehman started the first Philly Soft Pretzel Factory on Frankford Ave., in the base of the building where headquarters is currently located. The business model was simple back then, their intention was to provide fresh baked pretzels for delivery like other companies at the time. The walk-in availability of pretzels in a retail environment that has become their mainstay was only a secondary consideration. Though, after the first full day and consistently long lines of people waiting for their fresh baked, hand-twisted pretzels, the business model had to adapt.

The first franchise didn’t actually open up until 2004. The business prior to then focused on the products and the overall company vision while pushing forward with the established vision of fresh pretzels available just about any time of day. From 2004 onward however, the company experienced exponential growth until about two years ago when they decided to once again focus on products and the company itself. That’s about the time when PPF started experimenting with various sandwich-like creations. For lack of a better comparison, they’re essentially Hot Pocket-like. The notable difference would be the fact that PPF uses the same exact pretzel recipe we’ve all come to love and enjoy.

Billed as “As Philly As It Gets” the Cheesesteak Pretzel was the clear winner after trial runs of other less successful/interesting sandwich varieties (turkey and cheese, ham and cheese). The Cheesesteak Pretzel debuted on May 17, with a free giveaway day on May 24. Thousands were given out among the 100+ locations, with over 800 alone in under 3 hours at the corporate store. The novelty of the item is surely enough to entice people to try the item, but its existence as a decent lunch offering will probably get folks to try it again and again.

As stated, it starts out using the exact pretzel recipe, though unsalted. And within, it contains some lightly seasoned beef and American cheese. The total product weighs in at 5.5oz and makes for a great lunch meal. It’d be easy to eat two and still be under what some cheesesteak shops have for their portions. Nutrition-wise they stand at a decent, approximate 340 calories and 8 grams of fat per Cheesesteak Pretzel. The cheesesteak pretzels are available now at every PPF and priced between $3-$3.50 each, though many stores have a 2 for $5 special. We’d recommend adding some ketchup to the inside of the cheesesteak pretzel, but we wouldn’t mind a squirt of mustard on the outside as well.

After the initial success of the Cheesesteak Pretzel, PPF is on its way to considering other stuffed pretzel varieties and even the potential for breakfast-sandwich inspired ones. With an entry into quick, satisfying sandwich-like offerings such as this one, PPF has proven itself to be a capable contender in quick and affordable lunch bites.

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In early April, Citizens Bank Park challenged local fans to pick a signature hot dog from three gourmet choices (all of which are far too good to be placed into an air powered hot dog launcher). The winner, the South Philly Dog, consists of broccoli rabe, spicy roasted peppers, sharp provolone and a grilled, juicy Nathan’s dog in an Italian roll.

Bridget Foy’s hosted its own in-house hot dog contest using the same choices and the South Philly Dog was again a clear frontrunner. Originally offered as a special during home games only, due to popular demand you can now get the South Philly dog, fries and a Kenzinger draft for $8 during all Phils games this season. All of the flavors are balanced wonderfully – the rabe is not at all bitter and the spicy roasted peppers add just enough kick. Most enjoyably, the entire thing is slightly toasted allowing the cheese to melt and cover the rest of the ingredients.

What’s also delicious are each and every one of the new burgers offerings on the menu. All of the burgers are made from a generous half-pound Angus beef patty. Traditionalists can enjoy the Standard Burger with Wisconsin cheese, shaved romaine, tomato and red onion. For veggie lovers, the house-made veg burger is a solid choice with black beans, mushrooms and spinach, topped with gruyere and pesto aioli.

We specifically sought out the Head House Market Burger, which has herb mayo, gruyere and sauteed mushrooms, indulgently topped with a fried egg. Truth be told, gruyere simply isn’t one of my favorite cheeses and I honestly do not even like mushrooms. However, this burger had flavor unlike many.

Unfortunately waiting for a repeat visit, the New Mexico Burger (roasted green chilies, pepperjack, chipotle aioli) and Turkey Burger (cranberry relish, avocado aioli, gruyere, alfalfa sprouts) each sound like winning decisions. All of the burgers can come with a side of greens and of course fries. The hand-cut fries can be paired with two of several house-made dipping sauces: house mayo, chipotle aioli, jalapeno ketchup, bourbon dijon and my personal favorite, garlic cumin ranch. One of those repeat visits might just have to happen on a Wednesday night for Bridget Foy’s Beer & A Burger $10 special, available on their 2nd floor Copper Bar from 7-10pm. Watching a Wednesday night Phillies game with friends and prefacing the burger special with a South Philly Hot Dog as an appetizer might just be the recipe for a fantastic evening.

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Bridget Foy’s
200 South St., Philadelphia, PA 19147 (Google Map)

When we sat down with chef Rich Landau of Horizons, we knew what to expect: incredibly current, creative, fresh, full and layered flavors in food that just so happens to be vegan. The only thing we didn’t know is how exactly we’d be tickled.  If you don’t know Rich and Horizons, you need to get yourself an education.  Rich is a pioneer in the vegan scene, but is also breaking ground among the top chefs ever in America, earning the historic distinction of being the first chef honored to cook a full vegan menu for the James Beard House. That’s why we were so excited when Rich accepted our invitation to create a burger for National Hamburger Month.

Full Disclosure:  I am a recovering (relapsed?) vegetarian that is currently considering the transition back to plates of beans and grains, greens and roasted tomatoes.  See, the problem that I have is the same one that inspired Rich’s culinary journey into ethical food.  Vegetarian food at restaurants is usually so very bland, utilitarian and lacking in character.  Rich didn’t choose not to eat meat because of his disgust for flavor, in fact he still is inspired by meat dishes that he encounters during weekly discovery at local restaurants.  He and his wife pastry chef Kate Jacoby are always devouring new food knowledge and encouraging one another to push flavor and creativity further.  He certainly flexed his culinary muscles for us with his Seitan Banh Mi Sliders.

The sandwich starts with seitan made especially for the restaurant by Ray’s Seitan, which the chef infuses with lemongrass and kafir lime stock and red chili.  The seitan is browned on a flat-top grill before being ground and formed into burger patties.  After griddling the burger, it’s topped with a pickled diakon slaw made with carrot, green chili, cilantro and scallions with a bit of rice-wine vinegar.  The burger is served on baguette rounds spread with vegan sriracha-infused mayonnaise and a bit of cumin oil.

Together the sharp spice of Sriracha and fresh green chili, the sweet of lemongrass and cilantro, the crunch and oil brought by the grilled Seitan, the tangy daikon slaw and my “carnivorous” ripping into the chewy homemade baguette left me grinning that food smile from the first bite.  In my mind I’m not eating vegan food, and I’m not necessarily eating a burger: I’m eating a delicious flavor and texture combination that I wish there were more of (perhaps it’s the free glutamates/Umami in Seitan?).  In essence, my reaction is exactly what Rich is going for, as evidenced with his proclamation that “it’s all about reaching out to the mainstream.  I want the suit and tie wearing, motorcycle riding, family raising, aspiring, thriving community to eat these ingredients and enjoy fresh food.”  While everything that goes into Horizon’s food is ethical, environmental and healthy – none of it works unless the food is this dang good.

The Banh Mi Sliders will appear on the weekday, weather permitting Happy Hour menu which starts Tuesday, 5/18, served between 5-6 pm outside and are an absolute bargain at $4 for two.  We expect this to become one of Philly’s staple happy hour foods.  Go here. Eat this. Expand your horizons with some food that does no harm and tastes so fine.  With meals this delicious, I could definitely look past meat again, even with all the ridiculous meaty treats Philadelphia has to offer.

Horizons
611 South 7th Street – Philadelphia, PA 19147 (Google Map)

I never did get to experience the old Twenty Manning. However, after a complete interior redesign and the introduction of an almost-entirely new, affordable, American bistro menu and a variety of burgers, I had to go. I met with Chef Kiong Banh, who has spent 10 years within these walls, and is excited for some change.

Taking feedback from over the past year, Banh and owner Audrey Claire Taichman re-invented the concept of Twenty Manning from the ground up. Banh invested a lot of time in receiving feedback to create a selection of dishes at a price that would keep customers coming back, adding a bistro feel and a slight modification to the name. Though his background is a mix of Chinese and Vietnamese, Banh’s culinary focus is primarily French and Italian. He’s truly excited about the breath of fresh air that has been introduced to the restaurant and looks forward to serving the neighborhood as a destination with a focus on local, fresh and organic ingredients.

As we’re celebrating National Hamburger Month here at Unbreaded, I decided to go with the flagship (namesake) TMG Burger. Featuring a generously sized half-pound organic patty made from a combination of sirloin, tenderloin and beef chuck cuts, it’s no small sandwich, but a bit sized down from the 9.5oz Bison burger (Twenty Manning’s only burger in its past life). Although the Bison burger did have a good run, it was just a little too big, said Banh. And with the nature of it being sourced from Colorado, it simply doesn’t have a natural fit with the new local flavor of TMG. The TMG Burger is formed from grass-fed and pasture raised local beef. The produce is sourced locally as well: iceberg lettuce, juicy garden tomato and raw purple onion. Naturally, I opted to add the optional Kentucky bacon and Vermont cheddar to my TMG, which sits atop a fluffy bun, designed by Banh and baked at George Perrier’s commissary in Wayne. The accompanying shoestring fries and pure kosher dill pickle round off the experience.

Though the menu is very new, TMG has already set a record of selling an excess of over seventy burgers. Though half of these are the TMG Burger, the remaining Turkey Burger (half-pound patty sourced from pineland farms free range gobblers, goes well with pepperjack cheese), Ahi Tuna Burger (thick slab of tuna with ginger-soy marinade and avocado-wasabi mayo), Veggie Burger (whole lot of local market veggies: onion, mushroom, roasted peppers and even avocado all held together by a white bean puree and some oil) are all strong performers as well.

So, head over to the Rittenhouse Square area and check out the brand new Twenty Manning Grill. Be sure not to miss it; a new bright white facade shines as a beacon, in stark contrast to its old one.

Twenty Manning Grill
59 South 20th Street, Philadelphia, PA 19103 (Google Map)

There’s certainly no shortage of fatty-tastic burgers in the city, nor a shortage of great, innovative kitchens. In honor of National Hamburger Month, we took a look at some burgerless menus and decided to challenge some of Philly’s best chefs to create a unique burger worthy of their menu space. Each week in May we’ll hit you with an exclusive interview and review of each handcrafted burger.

Up first: Chef David Katz, owner of rustic-casual restaurant Mémé (2201 Spruce Street).

Katz, a self-described American hamburger traditionalist, accepted his mission and turned out an out-of-the-ordinary Middle Eastern style sandwich, inspired by ingredients left over from a recent Moroccan barbecue. He said he’d recently invited some friends over for a cookout in his upstairs digs, resulting in a few odds and ends. After throwing a quick dinner together with the remaining bits the next day, inspiration struck.

The Moccocan Burger starts with a 6oz meat patty called kefta, a mix of ground beef and lamb traditionally grilled over charcoals. The ground meat is blended with cumin, coriander, parsley, cilantro, cinnamon and cayenne pepper, adding some deep and complex Middle Eastern flavors.

Using recipes passed down through his family, Katz finished it off a hot pepper tomato paste (“an all-purpose Moroccan condiment”) and a cold traditional carrot salad, dressed with lemon and olive oil. This burger plays with flavors and textures well; in one bite you have the warm and distinct flavor of the kefta, in another the cool acidic crunch of carrots. We loved the pepper spread the most, which was spicy and robust enough that it left our lips tingling long after we had finished.

“It’s not entirely traditional,” said Katz. “But this is pretty damn good.”

Notice something different about these photos? That’s right – no glossy, egg-heavy brioche globes here. Everything is nestled between a soft, flour-dusted Snowflake bun, at the chef’s insistence.

“It’s an old school American bun,” he said. “Brioche is bullshit. Just because something is the most trendy doesn’t make it the best.”

You can catch the Moroccan Burger on the Mémé menu all week, for about $8.

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Mémé
2201 Spruce Street Philadelphia, PA 19103 (Google Map)

Since the opening of The Wishing Well on 9^th and Catharine early this month, we have been receiving emails directing us to the burger that got kicked out of Atlanta for being too rib sticking.

The SHAME burger was invented by chef Carmen Cappello at his southern location, where he improvised on Pennsylvania tradition in creating this enigmatic creation.  A bit of background- the restaurant is part of the Slow Food Movement – meaning that they pledge to bring ingredients in that are grown within 100 miles of their location, contributing to the local economy and respecting the environment.  The Burger is made of local Lancaster sirloin, bought fresh right down the street in the Italian Market.  It is topped with house-made scrapple, American cheese and a runny fried farm fresh egg. Yep. It’s ridiculous.  Carmen calls it a “gluttonous treat that you can feel good about eating” and we definitely agree.

The burger is cooked well-done because the gooey cheese and fried egg provide all the juiciness you need. The fresh scrapple is well spiced with thyme and sage, and is both creamy and crispy – it’s fried, as it should be.  The multiple textures and contrasting breakfast and lunch flavors, shifting back and forth depending upon the ratio of what you get in each bite, together make this a fascinating sandwich.

We speculate that another reason that they belong to the Slow Food movement is because you ain’t moving so fast after you eat one of these.   Next time we head to Wishing Well, we’re going to get the appetizer version of this burger, which comes topped with a fried quail egg, so that we can save room for the fresh fish, inventive meat dishes and seasonal vegetables that they actually work directly with farmers to source.  Wishing Well is a welcome addition to the Italian market.  Co-owner and GM Chris Martino is already seeing repeat customers at the bar, which carries over 50 bottled beers.  Final verdict: do this burger at least once, it’s delicious, it supports the local economy and is definitely something to talk about.

The Wishing Well
767 S. 9th St. – Philadelphia, PA 19147 (Google Map)
(215) 238-6555

We don’t typically post about fast food here on Unbreaded. This post will be atypical and unusual. Full disclosure: I have an odd fascination with fast food unicorns. They’re the mythical creatures of the commercial dining world. I enjoy the novelty of limited or rare offerings. I remember going out on Burger King crawls just so I could catch the remaining Western Whopper or Rodeo Cheeseburger before they reached the end of their limited runs. By the time Homer Simpson was chasing down the Krusty Ribwich, I had already lived a whole lifetime of chasing down limited, rare or new fast food offerings. Even when I was in LA a few months ago, I had to snag a McRib after being delighted by it’s return to the menu.

When news started surfacing about the reality of KFC’s Double Down, I knew I’d be trying it. There was no question. Touted as “man’s greatest achievement or evidence of our civilization’s impending doom” by The Consumerist, the Double Down employs humanity’s own curiosity as a passive marketing tool.

The sandwich is simple. It’s bacon, pepper jack and swiss cheese and “Colonel’s Sauce.” The game changer? Instead of bread, customers have the option for either fried or grilled chicken patties of the Colonel’s Original Recipe.

Casting aside the validity of this item really being a sandwich or not, I’ll just give a summation of the experience. The chicken taste was a bit overpowering to the point where it actually contested the bacon’s inherent supreme power. Pepper Jack is a favorite cheese of mine, and coupled with the Colonel’s Sauce (likely to be just mayonnaise with random spices), I was able to bear the swiss cheese – which is one I simply don’t really enjoy. I did miss the bread though. Without it, there was absolutely no veil for the obviously expected greasiness and saltiness.

In summation, I’ll quote my friend Mikey Doc (who actually beat me in trying the sandwich out even before I did), “My god, that was the most American thing I’ve ever eaten.”

Now I wonder, is this ‘sandwich’ the first of its kind to be marketed as unbreaded?

In celebration of our relaunch, Untossed teamed up with PYT’s Tommy Up to introduce what might just be the finest salad creation Philly has ever seen. It’s the PYT Bacon Cheeseburger Slider Salad and we had a chance to stop in yesterday for an exclusive bite.

The basis for this salad is fresh, never frozen, chopped iceberg lettuce. Mixed into the greens are diced onions, pickles and tomatoes, with shredded cheddar cheese and plentiful crispy bites of bacon. All of this is topped with miniature versions of PYT’s signature burger, cooked to a perfect medium-well and draped in melted cheddar. A drizzle of the housemade mustard vinaigrette, seals the deal; but next time around, I think I’ll add some ketchup to really round off that burger experience.

“This salad is pretty healthy” said Up, standing alongside Kimberly Malcolm, who helped develop the dish. PYT has really done it again and with a salad offering like this, we’re expecting to see a Up tweeting about a “Salad of the Week” in no time.

PYT
1050 N. Hancock Street – Philadelphia, PA 19123 (Google Map)

Steve Safern knew for 20 years that he had a restaurant to open.  When he finally teamed up with college roommate and long-time restaurant man Andy Walsh to open Hershel’s East Side Deli four years ago, the story of the restaurant was actually more than 64 years in the making.  Hershel’s serves a full Kosher-style menu and makes almost all of its products from scratch, procuring locally delicious breads and pickles. We were overwhelmed by the thick-cut fresh pastrami sandwich, Corned Beef Special and Reuben.  Like the fresh-made meats they are famous for, their shop is brined in the tradition of the Jewish people.

Hershel’s stays true to a standard of hearty freshness and quality set by a dying breed of old-American delis. Delis that, like the world famous Katz’ Deli in New York, cure their own Kosher-style meats.  Steve’s uncle Hershel, the shop’s namesake, worked over 40 years at Katz’, eventually becoming a partial owner before retiring in 1989.  Before his uncle passed away, Steve promised him he was going to open a restaurant to honor the legacy of their family’s meat, “doing it right, from scratch”.

Before Steve’s uncle and father came to America, his family made and sold deli meat at their general merchandise store in Poland.   His uncle Hershel, who Steve rightly credits for his own life, rescued his father from the Nazis when they swept through and burned their crowded synagogue to the ground one Sabbath morning, leaving them the only two Jewish survivors of their town of Dynow.  To honor him, Steve and Andy have taken generations-old family recipes and refined them until they created a product that rivals, and many argue tops, the famous Katz’ Deli.  Andy is personally involved throughout the 10-day process “to ensure perfect quality,” he said, ”after all, I didn’t get into this business just to make my living”.

The pastrami sandwich is the crown jewel, a massive pile of dripping fresh hand cut, 10-day cured, slow-baked, 10 spice rubbed “Kosher navel”: the same traditional, high fat, high flavor meat that less than a half-dozen delis still use.  The peppery, garlicky, coriander rub adds a kick and coating to the succulent meat.  The sandwich comes on local Kaplan’s New Model Bakery rye “the best rye you can buy anywhere, no comparison”, says Andy.

The thick-stacked Corned Beef Special, their most popular sandwich, is made with slaw, made fresh daily, and a tangy thousand island dressing.  The rye bread soaked up the thick dressing and juice from the coleslaw, but remained perfectly spongy and snappy.  The thick-cut corned beef allows you to taste the sour and garlicky flavor, while preserving the subtle value of the textural differences between the crisp outer crust and the tender meat.

The Reuben was everything you expect a Reuben to be, if you expect your Reuben to absolutely blow you away. A stockpile of their thick, house-cured and slow-cooked corned beef, sauerkraut that Andy buys “from the Northeast Philly Pickleman” and a sharp Swiss cheese are served on grilled rye.

We highly recommend you stop by Reading Terminal Market and go to Hershel’s.  Treat yourselves to a sandwich, soup and Dr. Brown’s soda as you consume your share of the 4,000 pounds of meaty hospitality dished up per week by Andy and Steve. If religious tradition has you soon giving up bread for Passover, and you are swinging by today to get your last leavened-fix, we recommend the pastrami. If you’re feeling generous, we’d love seconds.

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Hershel’s East Side Deli
1 North 12th Street – Philadelphia, PA 19107 (Google Map)
(215) 922-6220

Tucked away between 11th and 12th on Locust is Iron Chef Jose Garces’ latest Philadelphia endeavor, the Garces Trading Company. We’re truly amazed that in just four short years the man has been able to open up six restaurants in our lovely city, with a seventh already on the way in the Cira Centre. Unlike his previous projects which follow more of a traditional restaurant theme, GTC is a one of a kind, pioneer establishment in this city.

Featuring a long list of their own lines of coffee, cheese, house-made charcuterie and meats (the Village Whiskey burger blend is available to-go), oil and vinegar and house-baked breads, GTC is part gourmet market/deli and dine-in cafe with the addition with a very unique, State Store inside the building. Despite the clumsiness of Pennsylvania’s restrictions on wine and liquor, GTC’s special arrangement allows patrons have the ability to buy a bottle of wine and consume it on premises as if it were brought in like a BYO.

Dine-in options feature a nice selection of European-inspired, plates from antipasti, soups and salads, sandwiches, pasta, pizza. The notable exception to the European theme would be the deep dish pizza pies, more than likely a result of Garces being a native of Chicago. Though, we found that their presence on the menu is exceptionally complementary. The plats du jour are complete meals available for dine-in or for take out. Those who opt to take the entrees to-go will find that all parts of the meal are separated and flash frozen to preserve their individual flavors.

We had the opportunity to stop in and try each of the six sandwiches available on the menu. The Spaniard features two respected key players in the modern sandwich world: grilled chicken and bacon combined with crisp romaine, a glorious amount of finely shredded manchego cheese and almond romesco aioli. The Moroccan, from what we can gather, lives up to the name with an authentic taste of Moroccan cuisine. It features roasted lamb loin, roasted pepper, eggplant, bacon and comté cheese.

Tartine Aux Fromage, as the name would indicate to the French-savvy, is an open-faced cheese sandwich using melted tomes crayeuse on fresh brioche and topped with a slice of marinated tomato. The Italian combines bresaola and hot coppa with melted taleggio, it’s then topped with arugula and a lemon confit spread. El Cubano Clåsico is GTC’s delicious interpretation of a classic Cuban pressed sandwich that includes roast pork, ham, gruyere mustard and pickles.

With a great variety of experiences under one roof, the Garces Trading Company is already gaining some notoriety for being a wonderful addition to not only the neighborhood but to the city as a whole. We definitely anticipate some repeat visits to dine on the other wonderful selections on the menu, or pick up a plat du jour to go.

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Garces Trading Company
1111 Locust Street – Philadelphia, PA 19107 (Google Map)
(215) 574-1099