There are always new and emerging trends in web design. Websites have greatly advanced since the internet first began to take off for businesses. People have learned how to create a website which speaks to their customers and works to help businesses grown and meet their goals. Achieving this is almost down to a science, with analytics and market research exposing more and more about how people interact with websites. Here are some of the latest trends in web design:

• Mobile integration: More and more people are swapping out laptops for large smart phones or tablets. Because of this it is crucial that your website is optimized for mobile integration. If you have a current website that is not optimized for mobile phones and tablets, you could consider having an app made or a simple site built specifically for mobile. The other option is to revamp your whole website so that it is optimized for mobile. This is likely a better and more sustainable option, but it does require more up front work. If you do not have a website optimized for mobile, you are likely doing more harm then good for your business, so begin planning right away.
• Keep the word count down: For awhile people were building wordy websites full of SEO keywords and any and all information that a prospective client or customer may need. The more people’s internet habits are studied, the more apparent it is that people have a relatively short attention spans when it comes to the amount of time they spend on a given webpage.
• Practice storytelling: A good story is a great way to pull people in. Storytelling is an art form and if done well, it can do a lot of good for your business. Some web designers can help with the story telling aspect through design elements such as videos, photos, or simply the layout on a page of your website. Think carefully about how you can incorporate storytelling into your companies branding and draw people in with a personal touch.
• Consider a card layout: Pinterest pioneered the idea of a card layout, but more and more businesses are following suit and it is now a regular trend in website development. A card layout is a great technique for businesses that have a lot of information to put on their website, but want to keep it simple and easy to navigate. If you have plans for a busy homepage, a card layout can be a beneficial layout to consider.
• Hidden navigation panes: The ‘less is more’ theme is showing through even in the way navigation is now set up on many websites. More and more people are opting for more pictures and visuals and putting less emphasis on a clear navigation pane.

If you haven’t began incorporating these trends into your website, it’s not too late to start. These are just some of the emerging web design trends, consulting with a web designer will teach you a lot about trends and what your website is lacking and what an updated web design can do to help your business. Contact Digital Design Solutions today to learn more.