The Wisconsin Milk Marketing Board has created a new marketing campaign called The Cheese & Burger Society: an organization promoting Wisconsin Cheese as “the Grand Poo-bah of every cheeseburger grilled at a backyard barbecue or flame-broiled at a roadside diner.”  The website provides mouth-watering photos of 30 different burgers, each with a little story and recipe narrated by actor Patrick Warburton (Seinfeld’s Puddy).  Each burger also features an info sheet on the various cheeses, including pairing suggestions with beer, wine and liquor.

The burger toppings range from the traditional to the over-the-top.  Some of the featured burgers include the Boss, with Wisconsin asiago, arugula, prosciutto, red onions, olive tapenade, tomato and basil on a rosemary ciabatta; the Southern Belle, with Wisconsin gruyere, BBQ sauce, pickles, onions and cole slaw on grilled sourdough; the Brooklyn, a burger that thinks it’s a Reuben; and the Sheboygan, that pairs a burger with bratwurst and sauerkraut.

You can even enter for a chance to win a stainless steel grill or Wisconsin cheese basket.  Check em out on Facebook and let us know which burgers look the best for your Labor Day BBQ.

On the web: Cheese & Burger Society

This week we witnessed the dramatic end of a difficult and potentially dangerous situation that unfolded in North Korea, where two American journalists were imprisoned, sentenced to hard labor and then freed with the personal intervention of President Bill Clinton.  Congratulations and best wishes to the families of Laura Ling and Euna Lee.  But we’ve been following the deeper subtext that Philadelphia City Paper’s MealTicket blog broke on Tuesday, and that Comedy Central’s Colbert Report broadcast nationally a day later.

A photo of a pre-imprisonment Ling was aired by CNN that showed her posing with a delicious-looking sandwich, flashing that 1000-watt smile.  We at Unbreaded know that nothing brings a bigger smile to your face than a hoagie, and we are waiting, watching, wondering when the specific hoagie will be revealed and the marketing bonanza will begin.  The national spotlight is ready, oh mysterious hoagie.  Surely you can get some mileage out of this PR opportunity that fell from the Heavens.

So if Laura Ling is reading this, do yourself a favor and contact that hoagie shop ASAP.  Jared Fogle might have some really big pants to help Subway sell sandwiches, but four months in a North Korean prison and a private flight with Bill Clinton is the stuff that sandwich marketing is made of.

Emancipated American journalist Laura Ling loves FREEDOM! And … hoagies? [Meal Ticket]
Bill Clinton’s Personal Appearance [Colbert Nation]