Marketing to the wrong crowd. Each type of spa experience must be targeted at the correct client base in order for it to draw in the customer. There are many spas out there that do not know or understand their own clients. The best example if this comes from spas who have dedicated all their spa marketing at women, when almost 70 percent of their potential client base should be men. When a man walks into a spa and sees the colors pink and white and the place smells like tropical flowers, he will think that the spa is not for him, it is for women only.Spas should never cut off one of their legs by directing all of their marketing at female customers. Almost half of today’s spa goers are men and that number has extreme potential for heavy increase if the market starts to take better advantage of all the would be male clients. It is not just a question of sex either; many spas have suffered low customer numbers because they have been advertising to the wrong demographic.Knowing how much the customers can or are willing to pay for their spa experience is a must. Just because you open a location in a city does not mean that you can charge as much as your competition whose spa is in an affluent suburb. Get to know who your spa customer is and you will do more business.
Trying to design their own website. The people who work in website design have studied that trade and have dedicated their time and efforts to the making the best spa website design possible. Just ask yourself if you think that a website designer would do a good job running a spa, the answer is probably not. So why then, do spa owners try and design their own sites?Pass the responsibility along to an agency who can help you like the successful LaTierra Salon did so they can take care of your website design and other aspects of your company’s marketing. You can easily tell the difference between a website designed by a pro and one designed by a spa owner and your clients will be able to as well.
Advertising the spa in the wrong place. Have you ever been leafing through a gold magazine and seen an advertisement for a snowboarding competition; the chances are that you have not. Each industry has its own unique place where its marketing can be most effective and the spa industry is no different. The spa advertisement should be found with other types of relaxation services.A boat tour, a ski center, or hair salons are all things that you should see advertised along with a spa package. Spa advertising is also better received when it is accompanied by other companies who are making similar offers. The spa marketing team might want to consider teaming up with other beauty or relaxation services to attract new clients. Setting the mood for relaxation will be a great tool for your marketing plan.