There are many techniques veterinary offices can incorporate into their veterinary marketing plans to engage and interact with clients (or potential clients) in unique and fun ways. Many people struggle with ways to effectively utilize social media and make the mistake of simply sharing facts, marketing blurbs, or information that people are not interested in or cannot engage with. The most effective social media strategies are those that provide people with content that is interesting to them and that they have an opportunity to interact with. Be smart about your veterinary advertising by incorporating these items:
- Hold photo contests: Photo contests are a great way to engage clients! People already love to take and share pictures of their pets, so why not make a photo contest out of it. To do this, you will first want to set the perimeters of your contest- what is it that you are looking for in a photo? Are you looking for the silliest picture, the cutest picture, or something else? You will also want to be clear about the prize. Will the pet receive free services, or something else (like a free bag of treats with their next visit)?

- Have a rotating pet of the month: People love seeing their pets in the spotlight. Each month, put together selection criteria to select a ‘pet of the month.’ You can decide what this means, but one example is to have a picture and pet bio displayed in your office, and offer some type of free service for the pet (a free grooming session, for example).
- Offer birthday specials: Remembering someone’s pet’s birthday will really show them that you are a veterinarian that cares! Create a calendar with birthdays and send out cards with a birthday message and a birthday special (even if it’s as simple as free treats with next visit, or a small bag of treats enclosed with the birthday card).
- Test people’s trivia skills: This is a great way to engage while you educate. Pose a question about an important health issue for dogs or cats. For example, ask your followers to list the signs of a common illness, and see what answers people post. Of course, you will provide the correct answer at the end, but let your followers have some fun with it first. People on social media love interactive questions, this gives you an opportunity to not only engage people, but to show your expertise when you provide the correct answer to the question.
- Post reminders: Is tick season around the corner? Is there an outbreak of canine cough in your town? Post reminders for people to remind them to bring their dogs in for important vaccinations, to get on flea/tick prevention, or to engage in other services. For some people it is easy to overlook something like an annual exam; you posting about it may be just what they need to remind them that their animal is due for a visit!
These five tips will help you to guide any veterinary marketing strategy, especially to plan out how to carry out a social media campaign.
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If you are in the business of marijuana products, then one of the most important things you can turn to when you want to boost sales is marijuana marketing. This can include SEO techniques, website design, and much more which can help you build your online presence so that new customers can hear about you and so that your current ones can keep informed about what is new. If you have been considering turning to marketing for you business, we have a number of reasons why you should!

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There is some very compelling evidence out there that the average American isn’t getting the kind of nutrition they need on a daily basis. Americans eat a huge amount of fast food each year. Fast foods carry a great number of calories at a cheap price, so it makes sense that people who are struggling to pay their bills would eat it very often. Unfortunately, while these foods will make people feel full once they’ve eaten them, they carry very little nutritional value. Thus, people put on weight without getting any of the essential nutrients that they need. This is a huge part of the reason why Americans suffer from high blood pressure, diabetes, heart disease and other diseases related to their diet. Even if they aren’t eating fast food on a regular basis they aren’t eating the kinds of foods their bodies are craving. They eat far too few vegetables, fruits and other essential foods. In fact, in developing countries that are earning more money per capita and thus eating out in greater numbers, the percentage of people suffering from heart disease, high blood pressure and diabetes are on the rise.
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Many times the things that millions of people are doing aren’t the greatest decisions. For example, just because every person out there is constantly looking to upgrade their smartphone or replace their computer doesn’t mean it’s a smart investment. The newest versions of smartphones are typically not that different from the older versions, so just keeping your slightly older smartphone makes more financial sense. The same goes for computers and other electronic devices. Just because clever marketing strategies are constantly telling you that you need the newest version of their device doesn’t mean it’s a smart investment, yet millions of people do exactly what the advertisements are encouraging them to do. There are dozens of other examples where following the crowd not only doesn’t make sense, but can also cost you unnecessary amounts of money.
