Unbreaded

The Psychology Of Sandwiches

A sandwich can say a lot about a person. Think about it: we choose our favorite meat, cheeses, produce, and condiments. They are completely customizable and tailored to our personality. In a quest to slap their name on everything sandwich related, Hellmann’s Mayonnaise has conducted a study of 2,700 people to determine how their sandwich choices reflect their emotions and behavior. Administered by Dr. Alan Hirsch of The Smell & Taste Treatment and Research Foundation (yes, it’s real), participants were put through rigorous psychological testing and then asked to pick their favorite sandwich from a platter put before them.

Dr. Hirsch compares the very generalized test to a food version of the Rorschach ink blot. You can read the full article (in all of it’s hokeyness) over at the Chicago Tribune, where writer Phil Vettel adds his own commentary and even conducts a seemingly scripted interview with the good doctor.

Your Sandwich Choices May Reveal Personality, Compatibility [Chicago Tribune]