
“Here comes the hoagie man, Hoagiefest is here again!” To celebrate the start of summer, Wawa has again launched Hoagiefest, an overwhelmingly psychedelic celebration of sandwiches. The promotion which runs through July 26th offers a different style Shorti hoagie for only $2.99 which changes every two weeks. The lineup:
June 1 - 14: Italian
June 15 - 28: Cheesesteak
June 29 - July 12th: Turkey
July 13th - 26th: Meatball
Don’t worry, the fun doesn’t stop there! On July 24th, a one day festival to “commemorate a summer of peace, savings and Shortis” will take place at the Wawa on Grant Avenue. Festival-goers will be fed a quarter-mile long hoagie built by tie-dye clad employees, as well as have the chance to compete for a month supply of sandwiches in a Kara-hoagie singing contest. Also expect a hoagie eating competition, an exhibit of photos depicting the history of the Wawa hoagie and more.
Quite possibly the best part of Hoagiefest 2009 is the song and video contest. Write an original song or film a video of yourself lip syncing to one of the official Hoagiefest songs and you could win free hoagies for a year and a performance on Last Call with Carson Daly. Ok, we lied about Carson Daly but were you really that excited anyway? You can check out all of the entries and vote on them here.
We’ve got to admit, although the quality of Wawa’s hoagies are inconsistent, we love punching our custom orders into those touch screens. How will you customize your $2.99 Shorti?
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By: Ben Kessler, posted Jun 3, 2009 at 9:00 am