Get High On Hoagies: Wawa’s Hoagiefest 2009 Is Here!

By: Ben Kessler, posted Jun 3, 2009 at 9:00 am

wawa-hoagie-fest

“Here comes the hoagie man, Hoagiefest is here again!” To celebrate the start of summer, Wawa has again launched Hoagiefest, an overwhelmingly psychedelic celebration of sandwiches. The promotion which runs through July 26th offers a different style Shorti hoagie for only $2.99 which changes every two weeks. The lineup:

June 1 - 14: Italian
June 15 - 28: Cheesesteak
June 29  -  July 12th: Turkey
July 13th - 26th: Meatball

Don’t worry, the fun doesn’t stop there! On July 24th, a one day festival to “commemorate a summer of peace, savings and Shortis” will take place at the Wawa on Grant Avenue. Festival-goers will be fed a quarter-mile long hoagie built by tie-dye clad employees, as well as have the chance to compete for a month supply of sandwiches in a Kara-hoagie singing contest. Also expect a hoagie eating competition, an exhibit of photos depicting the history of the Wawa hoagie and more.

Quite possibly the best part of Hoagiefest 2009 is the song and video contest. Write an original song or film a video of yourself lip syncing to one of the official Hoagiefest songs and you could win free hoagies for a year and a performance on Last Call with Carson Daly. Ok, we lied about Carson Daly but were you really that excited anyway? You can check out all of the entries and vote on them here.

We’ve got to admit, although the quality of Wawa’s hoagies are inconsistent, we love punching our custom orders into those touch screens. How will you customize your $2.99 Shorti?

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  • jake
    what a great poster! Very yellow submarine.
  • rmbjspd
    inconsistent, kessler? come on! if you know what to order you can't go wrong. for me it's always either a chicken salad with provolone or a turkey hoagie sans cheese, both with lettuce, tomato, roasted peppers (a must), onions, oregano, and pickles on the sandwich AND on the side.

    i toyed around with the roast beef for a while, because the horseradish dressing is so good, but i haven't gone that way for a while now.
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